About

Joel Serface is nationally recognized as one of the early leaders in the cleantech community having created or funded more than 20 companies, non-profits, and policy organizations over the last decade.  Joel advises and serves on boards of directors for companies and non-profit organizations that advance cleantech policy, community development, technology commercialization, and finance.

Joel’s focus is on how to massively scale renewable energy development and deployment, rapidly adopt energy efficiency, and apply information technology and social media to enable consumers to better understand use energy and natural resources (also known as Cleanweb).

Joel previously served as the first Entrepreneur in Residence at the National Renewable Energy Laboratory with venture capital firm Kleiner Perkins Caufield & Byers.  Joel previously headed renewable energy efforts at the Austin Clean Energy Incubator, Eastman Ventures, and Sierra Ventures.

Joel has previously founded the Pecan Street Project, the nation’s first SmartGrid 2.0 test implementation supported by the U.S. Department of Energy, served on the California Blue Ribbon Task Force on Nanotechnology, the board of the California Nanosystems Institute, a joint research program between UCLA and UCSB, and founding board member of the MIT Club of Northern California’s Cleantech Speaker Series and progenitor of the California Cleantech Open. Joel also served on advisory committees for the National Renewable Energy Laboratory and the U.S. Department of Energy and on the Board of the Technology Ventures Corporation which advances commercialization efforts at Sandia, Los Alamos, and Lawrence Livermore National Labs.

Joel received his B.S. in Chemical and Environmental Engineering from The University of Texas at Austin and M.B.A. from the MIT Sloan School of Management where he was the recipient of the first Patrick McGovern Award for Entrepreneurial Leadership for starting the first MIT Venture Capital Conference.

Joel serves (served) on the boards of the Clean Economy Network Educational Foundation (now Advanced Energy Economy), the CleanTX Foundation, the American Renewable Energy Institute, SXSW Eco, and the Colorado Cleantech Industry Association where he served as Policy Chair.  Joel is also a Founding Member of Environmental Entrepreneurs and has been active with E2 in California, Colorado, and Washington, DC.

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